Unique & Unforgettable Branding. (Logo, Business Cards, Letterhead, Presentation Folder, Roll-up banner, Flyers, Envelope, Catalogue…)
A logo is a graphic symbol that speaks for a person, company, brand or organization. If the logo is known widely enough, such as Nike, for example, you may even see a logo used without the name of the business that it is associated with. Usually, most of the marks have letters or numbers included in them, so they more directly show out the name of the brand.
Once a logo has been designed it gets applied to many different elements. Some just place the logo in the top of the paper and they call it letterhead. But the brand identity is much larger, distinctive visual look that is associated with a company. The applications that are a part of the complete brand identity are fonts, colors, sites, representation, etc. When a brand identity is actually strong, you are able to perceive the brand even if you are not seeing the logo.
What is incorporated under the term brand is much harder to define. It certainly is surrounded by the logo and the full visual positions created by a strong brand identity. But it also includes many other areas that are not part of the strict design side of a business. It includes messaging, emails, interviews, meetings and story tellings. Client service and the customer experience are also a part of a brand. The idea of a reputation is a very important part of defining the word brand. Some people summarize this into the very abstract idea of a promise. Some people (including us) use the word brand almost conversely with company or organization. It is a word we use to talk about product, service, individual, organization, company or non-profit organization without a need of listing all those specifically. For example, people will say: “The best way to promote your brand is using social media.” We like to think of a brand as a mix of how you define and promote yourself and how others define and view you. But you can not have full control over your brand because it is not completely generated internally.
We love to work with our clients from the start. But no matter if you’re establishing a new brand or looking to redesign an existing one, we can build a successful brand based on a great story. Success depends on more factors, not just a great branding, product or service but if you’re going to make an big advantage over your competition we need to build a brand that will impress the crowd for all the right reasons. And that means persistent application across all media channels. The brand creating process is a number of steps that will first identify your brand values and define your concept. With good conversation and research we develop an approach of textual and a visual language that will create the overall brand identity. Once those starting components are in place we can create unique and unforgettable ideas that will inspire your customers, alter perceptions, change consumer awareness and drive positive business results.
WE CREATE AWESOME:
Brand Names & Taglines;