Web Design & Development:

Spirochem AG - Basel Switzerland

The Challenge

We were given a specific web design & development task by SpiroChem, Swiss fine chemicals company based in Basel, Switzerland, to create structured, easy navigational and chemist-design-driven E-Commerce website. They also required an Automated Importer of Products and a Chemical Drawing Structures Search Software to be integrated within the E-commerce website.

Provided Services

UX Web Design
E-Commerce Web Development
Responsive Web Design
Blog Web Design
Web Hosting Management
Web Maintenance

Responsive Design

By using a responsive design and custom web development, with a special accent given to the molecule-products, molecule-categories and structure search we created a fully responsive website to suit all devices, browsers and screen sizes.

Ease of Use

The main purpose of this E-Commerce website is simple navigation and fast access to all molecule categories and structure search, where the targeted users – chemists, will find all the information needed before deciding to purchase a product or request a quote.

Structure Search

We have integrated a Chemical Drawing Structures Search Software in the background of the website. Whether a chemist is drawing a structure for an exact or for a substructure search, this interface takes away the complexity and unnecessary search by SPC or SMILES, and gives an easy access to the structure you need. It was a challenge to connect 2 servers to communicate to each other and find the drawn molecule in the database within a second, but our experienced development team managed it easily.

Automated Products Import - 12.000 Molecules

Spirochem.com is a sales-oriented, superior class of chemists E-commerce website with more than 12.000 molecules. So, having in mind the number of products, an Automated Importer was needed for an easy maintenance of the E-commerce website. We developed a custom automated product import environment which allows us to import and export 12.000+ products with only two clicks.

Integrated Payment

We wanted our customers to benefit easy payment. Therefore, we have implemented SIX, a well-established provider of payment solutions in Switzerland. A reliable partner, with an excellent reputation in developing sensitive payments in Switzerland since 2000. E-commerce payment solution that enables a streamlined and fast accounting process.

Spirochem AG - Basel Switzerland

Swiss Fine Chemicals Company specialized in the design, production, and commercialization of tailor-made molecules

www.spirochem.com

The Results

303%

Increase in Daily Time on Site (from 1:05 to 3:18)

252%

Decrease in Bounce Rate (from 84.60% to 33.50%)

177%

Increase in Visitors per Month (from 905 to 1,600 – now 3.300+)

27%

Increase in Quote Requests

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All Our Work
2017 / Kara5