Being the largest social platform in the world with over 1.5 billion users, Facebook Advertising gives you the greatest opportunity to make your business seen among people’s Facebook news feed and even more it is highly effective in delivering your brand message directly to your targeted audience.
Posting from time to time on a Facebook page wouldn’t get you the reach needed, so one must design a paid strategy which is actually a vital part of your whole digital strategy. Facebook advertising will drive different KPIs, brand awareness, website traffic, leads or sales.
How can Facebook Advertising get your business results? By setting the Ad formats correctly you can be sure you will get clicks by people who are genuinely interested in your product or service. Facebook allows you to use different targeting options such as targeting people by demographics, locations, education, work, interests, behaviors, and even life events, such as being engaged, having a child, or moving into a new house. Using these incredibly powerful tools we can precisely define the audience and present them with adverts that drive results. The same is applicable with Twitter advertising.
Another way of more specific targeting is creating a Custom Audiences. One way to do this is to create a list of people who have already visited (clicked) your website thus shown interest in your product or service. Another example is uploading an email list you already have in your data base to show them adverts on Facebook.
As a digital marketing agency Kara5 manages paid Facebook campaigns for brands across different sectors. In the ever-changing world of digital era Facebook advertising landscape is not an exception. It changes day by day with new advertising formats and optimisation opportunities being introduced all the time. Be sure you are utilizing Facebook Ads in the best way possible for your business and leave the work to one of our Facebook specialists – it is our job and we excel at it!