SEO Keyword Research is the process of discovering what people type into a search engine when they perform a search. Keyword Research is the core of any SEO strategy. For optimizing a website or launching a campaign, we need to know the best keywords for your business. It’s not just about increasing visitors and traffic; it’s about generating targeted visitors which will convert into leads and sales. You may have in mind some keywords which you think will be most appropriate for your business, but the keywords research in the end shows that the search terms of your potential customers, aren’t the same with yours. We need to know your potential customers exact search terms when they try to find out your products or services. More important is that the keyword research helps you to find out a searcher’s intentions. For example, what type of words and sentences do searchers use when they are looking only for information and what type of words do they use when they want to buy, order, and request a quote. This difference has a great importance for generating the targeted traffic for your website. Keyword research also shows you the possible gaps in the market and helps you to predict shifts in demand. We have various tools at our disposal that gives us the data - the number of people searching for specific products and services, all around them, and all around your competitors. Kara5 can help you find and identify the keyword demand in your market and which keywords to target so you can have the most effective return on your investment. Contact us for more information.