Display or banner advertising is playing a very important part in digital marketing for direct response campaigns, as well as for brand awareness. Display advertising can be a less costly option for showing your company to large numbers of potentially relevant audiences. Unlike search adverts, display adverts are shown on different websites rather than in search results. Ads are delivering through many networks and the leading of them all is the Google Display Network. You can place text, image, animation or video adverts, which will appear on numerous websites targeted by their relevance and context. Over 2 million sites are connected to the Google Display Network, so if you are aiming for numerous net audience, display ads are your best choice for advertising. Display ads are less targeted than the ultra-focused search advertising campaigns and they provide lower click through rate, but display ads will give you the benefits of increased exposure. At Kara5 we will decide how and where display marketing will fit into your digital marketing strategy and discover all of the placements that will result with the best engagement and conversions.